Spirit of Olympics Lives on

Within this past month, the International Olympic Committee set off with this year's Winter Olympic campaign: "Celebrate Humanity." Focusing on the Olympic values of hope, dreams, inspiration, joy in effort, friendship and sportsmanship, spokesmen Nelson Mandella and Andrea Bocelli focus on the accomplishment of the Olympic's past and it's continued sucess into 2006 and the future.



Developed by Saatchi & Saatchi, an advertising agency from NY, the campaign will be broadcasted in the near future to increase the publics awareness of the Winter Games and it's values. With the success of the previous four Winter Olympics, Torino will hopefully be another in a long line of enthusiastic and joy-filled competitions.